Founded in 1968, Fetzer Vineyards is an award-winning purveyor of wines and spirits spanning multiple origins and available in more than 50 countries worldwide. Fetzer Vineyards is a leader in sustainable business practices, organic wine growing, and craftsmanship in the cellar. Various videos were created to promote their vineyards and it’s sustainability as well as their products. The videos were used as assets for a larger marketing campaigns.

A concept board is a visual starting point of the creative process and is used to describe the artistic direction of a project. Below is a collection of concept boards created for Fetzer Vineyards. Each concept board was created with a specific theme centered around the project’s purpose.

A storyboard is a sequence of drawings, typically with some directions and dialogue, representing the shots planned for a video. Storyboards were created for the project as a way to visually communicate the flow and arch of the animation to the end client and to the overall team.