MultiVu is the content creation, distribution, and media strategy arm of Cision. MultiVu is comprised of several teams responsible for live broadcast events, produced video/animated content, and distribution strategy plans. During my time at MultiVu, the creative team was tasked with creating marketing and holiday videos for the brand. The case study highlights two of those videos.

The Content Jungle was a marketing video created to highlight the 2017 video statistics and trends in a way that also highlighted the talent at MultiVu. The animation was the primary focus of a digital strategy campaign.

Every year, MultiVu created a holiday video as a marketing tool (and as a thank you) to all of our clients that we worked with throughout the year. During 2020, we wanted to take a light approach to the video while referencing things that happened throughout the year.

A concept board is a visual starting point of the creative process and is used to describe the artistic direction of a project. Two concepts were presented to the client prior to scripting & storyboarding. They were created to show aborad direction and approach to the story being told.

An asset storyboard is a sequence of highlighted elements used in the animation, typically with some directions and dialogue, representing the shots planned for a video. Storyboards were created for the project as a way to visually communicate the flow and arch of the animation to the end client and to the overall team.